Sophisticated fighter jets—and now even some expensive automobiles—offer a “heads up” dashboard display. It enables pilots and drivers to look out the windshield and still see all their crucial gauges. In the same way, you should have a dashboard of key performance indicators (KPIs) that you can see while you’re in the trenches running your […]
If you are looking for ways to expand your business, consider adding a mobile component. Obviously it has to fit with your business model, but here are three ideas to think about: pick up, delivery and on-location sales. * Pick-Up: If you provide a service at your business, such as hair styling or pet grooming, […]
In an article in Booz & Co’s strategy + business entitled “A Sweet Victory,” Reed Holden and Mark Burton highlight Hershey’s victory over Nestle in the Krackel vs. Crunch war. Using an aggressive pricing strategy, “…a 30 percent trade discount on Krackel where other brands hovered in the 5 to 10 percent range,” Hershey drove Nestle from […]
Small businesses are always looking for inexpensive ways to advertise; budding entrepreneurs are always looking for ways to start a business on a shoestring. Affiliate marketing programs can be what both groups are looking for, and that’s a good thing, as Martha Stewart might say. However, in the corner of the Internet where all the […]
Nearly every small business wants to sell more stuff — stuff being whatever your product or service is. After all, your business can’t survive if you aren’t selling stuff and generating revenue. But not all sales are the same, and selling the wrong way can ultimately hurt your small business. Here’s what I mean. You […]